This project was done as an Intern project through Haugaard Creative. The goal was to create a brand and packaging for a granola company with the provided information:

Lead Inspiration: Honest Company - brand is self descriptive of the product experience

Brand Tonality/Descriptors: Whimsical/Girly, Ernest, Uplifting, Approachable & Inviting, Clean, Premium, Flavor/Food Forward

What We Are Not: Decadent, Serious, Exclusive, Kiddy